LocalPersonasInsurance acceptance
Patients with dental benefits want to know one thing first: will my plan work here. Name the plans you take, or say you file the claim for them, instead of hoping they call to ask.
Test this line first
For dental practice owners
Dental practice marketing starts with an ad that works.
You know your patients. You do not know which headline will bring in the next forty of them. Test the ad against AI personas built from your own neighborhood before you pay for the clicks.
Free account ✦ 3 simulations a month ✦ No credit card
Example report · Phoenix, AZ · 12 personas
NEW PATIENT SPECIAL: $89 exam, X-rays, and cleaning. Book this week at Desert Smiles Dental.
- TS
Price Shopper72/100
“Everyone advertises a cheap first visit. This one is clear about what is included, so I would click. What does the second visit cost me?”
- RG
Insured Commuter55/100
“Do you take my Delta Dental? That is the only thing I actually care about.”
- AK
Anxious Patient30/100
“I have not been in five years. Do not make me feel bad about it. Nothing here tells me you are gentle.”
Aggregate score
52/100
The problem
You find out the headline was wrong after the budget is gone.
A new patient campaign runs on one offer and one headline. If the headline is wrong, you find out after the budget is gone, and the leads you did get were the ones who were never going to book.
What you get
Every test returns four things
Paste the ad, pick your practice, and about 30 seconds later you have the full read.
A score per persona
Every persona rates the ad 0 to 100 on how likely they are to act on it, so you see who it lands with and who it loses.
Objections, in their words
Each persona says why they would or would not book: the price, the insurance question, the fear of the chair.
An aggregate score
One number for the whole ad, so comparing your new patient special with the insurance-led version takes a glance.
A rewrite from the Creative Strategist
On paid plans, the Strategist rewrites the weak lines and explains why the new version should work for your neighborhood.
What decides a dental ad
The four lines that decide a dental ad
The right version of each line changes by neighborhood. A young suburb on employer plans and a retirement community on Medicare Advantage read the same ad very differently.
Service line
A family cleaning, a same-day crown, and an implant consult attract different people with different worries. Lead with the service your neighborhood actually needs, not the one with the best margin.
Price frame
A low first-visit price pulls clicks and also the question of what the second visit costs. Decide whether you lead with the price, a payment plan, or what is included.
Local proof
Years on the street, the neighborhood name, the reviews your neighbors left. Local proof answers the trust question that a discount cannot.
Example report
See a full dental report before you run your own
A $89 new patient special, tested against a 12-persona Phoenix panel: every score, every objection, the aggregate, and the Creative Strategist's rewrite.
Who built it
Built by Mike Volkin, fractional CMO who has built and sold six companies.
More about MikePricing
Pricing for one practice, or several
Practice
$99/mo
- 1 practice
- 350 simulations a month
- Full 12-persona panel
- Email support
Most popular
Multi-Practice
$249/mo
- Everything in Practice
- Up to 5 locations
- 900 simulations a month
- PDF reports per location
- Brand Voice
- Priority support
Group & DSO
Custom
- Unlimited practices
- Unlimited simulations
- White-label reports
- Account manager
Start free: 3 simulations a month, no credit card
FAQ
Common questions
- Are the personas real patients?
- No. They are AI simulations built from US Census data for your neighborhood. They estimate likely response and they do not guarantee ad performance.
- Do I need an account?
- Yes. A free account gives you 3 simulations a month with 3 personas per run, and no credit card is required.
- What does a report show?
- A 0 to 100 likelihood-to-act score for each persona, the objections in the patient’s own words, an aggregate score for the ad, and on paid plans a rewrite from the Creative Strategist.
- Which dental ads can I test?
- New patient specials, insurance acceptance lines, same-day emergency ads, implant and ortho campaigns, recall and reactivation texts, and front desk phone scripts. Anything a patient reads or hears.
- I have more than one office. Can I test for each?
- Yes. Add each office as its own practice. Multi-Practice covers up to five locations, each with a persona panel built from its own neighborhood.
- How long does a test take?
- About 30 seconds from pasting the ad to seeing every persona’s reaction.
No pitch. Just a test.
Catch the weak ad before it costs you
3 free simulations per month. No credit card required.
Personas are AI simulations built from Census data. They estimate likely response. They do not guarantee ad performance.