Know your campaign ROI before you launch.
Most local business owners find out whether an ad campaign worked after they've already spent the money. This calculator flips that. Enter your budget, deal value, and how well-optimized your message is — get a projected return in seconds.
ROI Calculator
Your campaign inputs
Roof: ~$9,500 · Salon visit: ~$280 · Auto repair: ~$1,200 · Restaurant ticket: ~$65
Validated copy outperforms untested copy by 30–60% in our customer data. Slide to see the impact on your projection.
Projected results
Estimated leads
95 – 142
Cost per lead
$14 – $19
Industry baseline: $22
Projected revenue
$4,538 – $6,807
Return on ad spend
2.3x – 3.4x
Estimates based on inputs and platform-typical conversion rates. Actual results vary by market, offer, and execution.
Try a sample scenario:
The biggest lever in this calculator is message quality
Validated copy outperforms untested copy by 30–60% — that's a 1.3x to 1.6x multiplier on every dollar you spend. LocalPersonas helps you get there before you launch.
Optimize your message first
Run your ad copy through AI personas and see scores per audience.
Run a full persona simulation
See how each customer type reacts before you commit budget.
3 free simulations per month. No credit card required.
Common questions
- How accurate is the ROI calculator?
- It gives a directional estimate based on your inputs — budget, deal value, and how optimized your message is. It's a planning tool, not a guarantee. Actual results depend on your local market, offer, and execution.
- Do I need an account to use the calculator?
- No. The calculator runs entirely in your browser with no signup required. To actually validate your ad copy and lock in the projected lift, start a free LocalPersonas account — 3 simulations per month, no credit card.
- Where do the conversion benchmarks come from?
- The baseline conversion rates and cost-per-lead figures reflect platform-typical ranges for local businesses across Facebook, Google, direct mail, and door-to-door. They're defaults — not absolutes — so your inputs have the most influence on the output.
Your next campaign
deserves a test drive
Join hundreds of local business owners who test before they spend. 3 free simulations — no credit card needed.