Dental ad library
Example ads for the four campaigns most practices run. Each one says why it works and which patients to test it against. Swap in your own offer, plans, and street, then run it against your neighborhood before you pay for the clicks.
The first visit is the whole funnel. These lead with what a new patient worries about: price, insurance, and how the visit will feel.
No surprise add-ons at the first visit. We tell you what anything else would cost before we do it.
Book your first visit
Why it works
It answers the question a low price raises: what happens after the $89. The second line is the trust line, not the offer.
Test it against
Price shoppers and anxious patients. If the anxious patient still scores low, the ad needs a comfort line.
Google Search
In network with most employer plans. We check your benefits before you come in, so you know your cost up front.
Check my coverage
Why it works
Insured patients search with their plan in mind. Naming the plans answers the first question before they have to call.
Test it against
Busy parents on employer plans. Swap in the plans your neighborhood actually carries.
Postcard
No lectures about how long it has been. A gentle first visit, and a plan you can say yes or no to.
Call or book online
Why it works
It speaks to the patient who has been avoiding the dentist, which a price-led ad never reaches.
Test it against
Anxious patients and uninsured adults. Price shoppers may score it lower, and that is fine.
Someone in pain is deciding in minutes. Speed and certainty beat a discount here.
Google Search
Same-day emergency appointments, weekdays and Saturday mornings. Call now and we will hold a slot.
Call for a same-day visit
Why it works
Pain shoppers want one thing: how fast. Lead with the time, then the hours, then the action.
Test it against
Uninsured adults. If they hesitate, add what an emergency exam costs.
Walk-ins welcome for broken teeth and lost fillings. We take most insurance and offer payment plans.
Get directions
Why it works
A specific moment and a specific time beat "emergencies welcome." Insurance and payment answer the next worry.
Test it against
Busy parents and price shoppers. Check that the hours line is the one they quote back.
A big-ticket decision made slowly. The ad has to earn a consult, not sell the procedure.
A free consult with a 3D scan. You leave with the full price and a payment plan, with no pressure to decide that day.
Book a free consult
Why it works
It sells the consult, not the implant, and it removes the two fears: the hidden price and the hard sell.
Test it against
Older patients on Medicare and price shoppers. If the Medicare patient scores low, say whether you work with their plan.
Postcard
Implant-supported dentures for patients tired of adhesive. Ask about monthly payment options at your consult.
Call to ask about a consult
Why it works
It names the daily frustration in the patient's own words. Payment options belong in the ad for a purchase this size.
Test it against
Older patients and loyal locals. Add your years on the street if trust is the gap.
Google Search
Talk to the dentist who places them, not a salesperson. Free consult and a written price.
Schedule a consult
Why it works
High-intent searchers compare providers. "The dentist who places them" and "a written price" are the comparison points.
Test it against
Price shoppers. If they score it low, test leading with the monthly payment instead of the procedure name.
Usually two buyers: the parent who pays and the teen or adult who wears it. Speak to the one paying.
A free ortho consult. We show both options side by side, with the price and the monthly plan for each.
Book a free ortho consult
Why it works
It speaks to the parent who pays and promises a decision, not another appointment.
Test it against
Busy parents. If they score it low, add whether you take ortho benefits.
Clear aligners for adults, with check-ins that fit around work. Free consult and a monthly payment option.
See if aligners fit you
Why it works
Adult ortho buyers care about how it looks and fits their schedule. Price comes second, so it goes last.
Test it against
Price shoppers and anxious patients. Check which line each persona quotes back.
The examples were written for this page and have not been run for a real practice. The right version for you depends on your neighborhood: its age mix, its insurance, and what the office down the street is already advertising. For the long version of why these patterns work, read dental ad examples that book new patients.
No pitch. Just a test.
3 free simulations per month. No credit card required.
Personas are AI simulations built from Census data. They estimate likely response. They do not guarantee ad performance.
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