Test your pitch against real customer mindsets — before you spend a dollar.
The Simulation Lab is where local business owners stress-test sales messages, ad copy, and scripts against AI personas modeled on their actual local audience. Run a simulation in 30 seconds. Kill weak messages before they kill your conversion rate.
3 free simulations per month. No credit card required.
Your ad copy
“Spring savings! 20% off all roof inspections this month. Call now to schedule.”
“Discount-led messaging makes me suspicious. I just want to know if you're licensed and how long you've been in my area. The 20% off doesn't move me.”
How the Simulation Lab Works
Four steps. Under five minutes. Zero ad spend.
Set up your business
Add your business type and city. LocalPersonas builds personas that match your real local audience — not a generic template.
Paste any ad copy
Drop in a headline, body copy, email subject line, SMS, or door-knock script. On paid plans, upload an ad image too.
Run the simulation
Three to five AI personas review your ad independently and respond with honest reactions, objections, and 0–100 likelihood-to-act scores.
Refine and retest
Use the AI Creative Strategist's recommendations to fix weak copy, then retest until you're confident — before spending a dollar.
Who You're Testing Against
Personas built around your actual market
LocalPersonas doesn't use a fixed cast. The simulator generates 3–5 personas per run, drawn from your business type and city — so the panel reflects the customers you actually pitch to. Below are common archetypes you might see.
Working Mom
Suburban household, 35–45
"Does this actually save me time, or is it just another sales pitch?"
Young Professional
Urban renter, 25–32
"I'd need to see real reviews before I trust this."
Empty Nester
Long-time homeowner, 55–65
"Local matters to me. Are you actually in my neighborhood?"
Skeptical Buyer
Burned by past contractor
"What stops you from disappearing after I sign?"
Bargain Hunter
Compares every option
"What's your price compared to the next two quotes I'm getting?"
Premium Buyer
Will pay for proven quality
"Show me the warranty, the certifications, and three referrals."
Stop field-testing your pitch on real customers
Most local business owners test their pitch the expensive way — by running it live and watching what sticks. With LocalPersonas, you simulate objections before they happen, refine your angle before committing ad spend, and walk into every conversation knowing how each customer type thinks. The Simulation Lab is your practice field. The job site is for closing.
Hyper-local panels
Personas reflect your city's actual demographic mix — not a generic average.
Verbatim feedback
Personas explain in plain language exactly why they would or wouldn't respond.
Free to start
3 simulations per month, no credit card required. Upgrade only when you need more.
Common questions
- What types of ads can I simulate?
- Any text-based ad copy: Facebook and Instagram ads, Google search ads, email subject lines and body, SMS, flyers, direct mail, door hangers, and proposal intros. On paid plans you can upload creative images too.
- Are the personas tailored to my market?
- Yes. You enter your business type and city, and LocalPersonas generates personas that reflect the demographic and behavioral mix of your actual local audience.
- How many simulations can I run?
- Free accounts include 3 simulations per month. The Lead Optimizer plan ($39/mo) and Market Dominator plan ($59/mo) include unlimited simulations.
- Can I save and revisit past simulations?
- Yes. Every simulation is saved to your dashboard with full persona feedback. Paid plans add downloadable PDF campaign reports.
Your next campaign
deserves a test drive
Join hundreds of local business owners who test before they spend. 3 free simulations — no credit card needed.